From Concept to Counter: The Complete System
Your complete skincare launch roadmap — from idea → formula → manufacturing → brand.
This step-by-step Ebook shows you everything you need to bring your skincare vision to life — from brand creation to compliance.
You’ll learn how to:
Build an authentic, purpose-driven brand
Determine your pricing and profit margins
Choose how you’ll produce (handmade vs manufacturer)
Design a cohesive, market-ready collection
Navigate FDA and packaging compliance with ease
Includes 1-Year Membership Access (free bonus):
FDA Compliance Guides & Labeling Checklists
Formula Templates & Development Tools
Pricing + Inventory Excel Calculators
Branding & Packaging Guidelines
Tutorials on building your lab, finding manufacturers, and designing packaging
Member-only workshops and trainings
Hi, my name is CanDace, and for more than a decade I’ve helped women launch and develop dynamic, purpose-driven companies.
After returning to school to study cosmetic formulation and launching my own skincare brand, Louloudi Skincare, I quickly realized how challenging it can be to enter the beauty industry. That experience inspired me to help others by teaching everything I learned — from compliance and regulations to development and design.
As a formulator at heart, my passion lives in the creation stage — helping women take their ideas out of their heads and bring them into the real world.
From Concept to Counter can save you thousands by walking you through the real, practical steps of building a skincare company — what’s required legally, financially, creatively, and operationally. The Members Portal brings it all to life, with deep dives into building a standout collection, crafting a hero product, negotiating contracts, and mastering every behind-the-scenes detail.
Whether you’re just getting started or relaunching, welcome — I’m so glad you’re here. If you’d like more personalized guidance, you can always book a strategy session with me. I’m here to help.
Six years ago, I brought this philosophy into the skincare space, and today I continue to help women create honest, soul-aligned brands through guidance on everything from formulation to branding.
I created From Concept to Counter to make your path clear, grounded, and spiritually aligned. Whether you formulate by hand or plan to scale with a manufacturer, this system gives you the structure, confidence, and support to build your brand from the inside out.