Ready to Turn Your Skincare Vision Into a Real Brand?
Choose Your Path
From Concept to Counter is a 60-page digital guide that takes you step-by-step through creating a skincare line from the ground up. Learn how to move from inspiration to finished product with confidence and clarity. Build a brand that feels authentic and aligned Determine your ideal price point and profit margin Decide how you’ll make your products (handmade vs manufacturer) Design a cohesive collection that sells Navigate manufacturing, packaging, and branding with ea
Your ongoing space for guidance, structure, and inspiration as you bring your skincare brand to life. The Membership is designed for creators who want consistent support, real tools, and a community of like-minded founders — without the overwhelm.
Hi, my name is CanDace, and for more than a decade I’ve helped women launch and develop dynamic, purpose-driven companies.
After returning to school to study cosmetic formulation and launching my own skincare brand, Louloudi Skincare, I quickly realized how challenging it can be to enter the beauty industry. That experience inspired me to help others by teaching everything I learned — from compliance and regulations to development and design.
As a formulator at heart, my passion lives in the creation stage — helping women take their ideas out of their heads and bring them into the real world.
.From Concept to Counter can save you thousands by walking you through the real, practical steps of building a skincare company — what’s required legally, financially, creatively, and operationally. The Members Portal brings it all to life, with deep dives into building a standout collection, crafting a hero product, negotiating contracts, and mastering every behind-the-scenes detail.
Whether you’re just getting started or relaunching, welcome — I’m so glad you’re here. If you’d like more personalized guidance, you can always book a strategy session with me. I’m here to help.
Six years ago, I brought this philosophy into the skincare space, and today I continue to help women create honest, soul-aligned brands through guidance on everything from formulation to branding.
I created From Concept to Counter to make your path clear, grounded, and spiritually aligned. Whether you formulate by hand or plan to scale with a manufacturer, this system gives you the structure, confidence, and support to build your brand from the inside out.
It’s More Than Access — It’s a Safe Space to Build.
You’ll find more than tools. You’ll find peace, structure, and the feeling of belonging to something aligned.
This is where you’ll come when you need a reminder of why you started — and practical steps to move forward with clarity.
| Feature | Ebook + 1-Year Membership ($297) | Membership Only ($35/mo) |
|---|---|---|
| Full 60-page Guide | ✅ | ❌ |
| Templates & Tools | ✅ | ✅ |
| FDA Compliance Guides | ✅ | ✅ |
| Pricing & Inventory Calculators | ✅ | ✅ |
| Branding Guidelines | ✅ | ✅ |
| Live Trainings & Replays | ✅ | ✅ |
| 1-on-1 Strategy Session Discount | ✅ | ✅ |
| Payment Type | One-time | Monthly recurring |
FAQ’s
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The From Concept to Counter Ebook is a 60-page guide that walks you through everything you need to know about launching a skincare brand — from start to finish.
Inside, you’ll learn:How to ensure compliance for packaging and FDA labeling
What to include in your pricing to build profit and sustainability
How to align your formulas and branding with your mission
The difference between white label, private label, and custom formulations
How to take your idea from concept to manufacturing without interruption
The Membership complements the Ebook perfectly — it includes every workshop, template, and resource mentioned inside the guide. The Ebook teaches you the system; the Membership gives you the tools to apply it.
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Yes! I personally run my lab at home, and all of my formulas are manufacturer-ready.
This system supports both paths — handmade or manufacturer.
If you make products yourself, you’ll learn what compliance standards to follow so you can operate safely and professionally.
If you work with a manufacturer, you’ll understand every step of the process they handle for you, so you stay informed and in control. -
Of course. Members can upgrade anytime and get the full From Concept to Counter Ebook for $225 (regularly $297).
This lets you start with the Membership tools, then expand into the full system whenever you’re ready. -
Yes. Members can book a 90-minute Strategy Session for just $250 (a discounted rate).
This session helps you clarify your vision, map your next steps, and refine your product or brand direction.
If you decide to move into full consulting afterward, we’ll discuss a custom plan based on your needs.
Have another question? Reach out anytime — I love helping founders find the clarity and structure they need to bring their dream brand to life.
I Look forward to seeing you in the Portal!
From Concept to Counter is a 60-page digital guide that takes you step-by-step through creating a skincare line from the ground up. Learn how to move from inspiration to finished product with confidence and clarity. Build a brand that feels authentic and aligned Determine your ideal price point and profit margin Decide how you’ll make your products (handmade vs manufacturer) Design a cohesive collection that sells Navigate manufacturing, packaging, and branding with ea