Welcome to the Louloudi Summer Relaunch

Jun 12

I hope you enjoy the bounty of offerings I’m bringing to you. There are plenty of new changes at Louloudi—and for good reason. In all honesty, if I didn’t change it, I was going to have to leave it behind.

I Almost Quit Louloudi: Here's What Changed

The last year of Louloudi was truly, really hard. I had run out of money. Sales were painfully slow. I couldn’t afford to create the way I wanted. I could barely afford to ship. I forgot why I started this company. I was disappointed with the results. And while I was trying to remain grateful, I was running out of reasons to keep going.

I had left my cushy consulting gig to own a skincare company—and it wasn’t working.

That left me with two choices: quit or change.

In one last major go, here I am. Offering what I truly always wanted to offer—what lived in my imagination before fear had a chance to suppress it. What I longed to give when motivation was pure. What I can finally offer after a long, deep, real journey back into myself.

I’m not here to hustle for space at someone else’s table anymore. I’m reclaiming mine.

I made a statement to myself: if I didn’t see even a hint of change, any wind in a new direction, I was going to let this company go.

I was over having 1,000 bottles stacked in my living room and more than 10 boxes of cardboard shipping supplies spilling into my space. The labels, bottles, boxes, tops, liners—it all started to feel like clutter, like waste. I was out of tops but had bottoms. I had inserts but no boxes. The real question became: do I try to get funding and order another 1,000 units, or do I walk away?

Honestly, I feel like the universe had different plans. Out of nowhere, I started hearing from you. I received emails from clients—some sharing love, some offering honest feedback. People showed up at my house to shop in person. Wholesale inquiries came in. Some made me excited (hello, cute apothecary in Ohio). Others made me pause—like a potential order for 30,000 units. And while I’m grateful, that kind of scale felt... gross.

I don’t want to be a manufacturer. I want to be a maker. I work with Mother Earth. My skincare is healing. That kind of mass production? It felt cheap.

That was the moment I made the decision. Who did I think I was? And why wasn’t I expressing that?

I had followed the rules. The branding strategies. The research. But in truth, I could serve this skincare to you in a bucket and it would still be made from the finest materials you’ve ever experienced—cold-packed snail mucin, organic chlorella and spirulina, ethically harvested botanicals. I spared no resource. And yet, I felt like people cared more about a pretty bottle and a clever tagline than the actual results.

That’s when everything started to shift.

A Note of Gratitude

Before I go on, I want to take a moment to thank you—from the bottom of my heart—for your unwavering support over the past four years. Building Louloudi Skincare has been such an incredible journey, filled with plot twists, surprises, and a whole lot of learning. I’ve gained so much experience, and while it’s been challenging, I wouldn’t change a thing.

That being said, I want to take a moment to tell you who I really am. I’m not just someone who happens to like skincare. Don’t ever try to talk to me about retinols—I don’t care. I don’t believe in Botox. I can’t stand most of the mainstream beauty industry. I don’t even wear mass-produced clothing. This isn’t a judgment—it’s just not my path.

Before I owned a skincare company, I consulted for small, ethical, sustainable brands in fashion, wellness, skincare, and jewelry—businesses doing things the right way. This led to incredible experiences: Paris Fashion Week, rare handcrafted pieces, and intimate collaborations with artisans. In my experience, the truest luxury has always been slow-made, handmade, the old way. That’s my wheelhouse. I shy away from Walmart and Target. I stand for what’s right. And I know what’s broken in this industry.

So when Amazon, Walmart, and major retailers came knocking, I’ll admit—I was flattered. But that’s a completely different business model. One I don’t want. I’m a holistic healer. An energy worker. A psychic. A plant person. I’ve been a private chef, an herbalist, a health-obsessed formulator who only buys local and supports small businesses.

And while it’s been overwhelming at times, that is why Louloudi is so unique. I am not a skincare company, I insist on handcrafting every product that leaves my studio. And as a one-woman show, that’s been a daunting task. And while I am seeking growth, it would be organic, with other beautiful humans making besides me.

Skincare is a funny business—often full of false promises, excessive packaging, and unnecessary waste. From the beginning, I dreamed of a sustainable company that positively impacts both your wellness and the planet. But the constant pressure to order thousands of units, packaging, and supplies pushed me away from that dream. I started Louloudi to honor Mother Earth—and I’m finally returning to a model that allows me to do just that, in full integrity.

What Changed

The truth? It’s not about what the bottle looks like. It’s about what’s inside.

Mass-manufactured doesn’t mean more reliable, more authentic, or more sacred. That was never the goal. The goal was never corporate.

This is about remembering the little girl who used to make potions and lotions from plants she snipped (okay, stole) from the neighbor’s garden. That girl had magic. That girl didn’t ask for permission.

So here I am. Redreaming.

I choose:

Relationships over likes on Instagram
True healing over masking symptoms
Timeless beauty rituals over passing trends
Silence over noise

What’s coming now? Slow-living inspiration. Gardening tips. Recipes and remedies. Rituals for stillness. All made with love.

This has been a spiritual journey. A full-circle revolution. A Pluto transit through the first house of self for Louloudi (yes, she’s a Capricorn rising, and Pluto just left her sign!). This rebirth was written in the stars.

And if you look at my vision board (photo below), you’ll see—this was all totally predictable. I knew exactly what I wanted: an authentic company, a slow lifestyle, connection over consumerism, comfort at my own pace. And now I’m living it. I just had to release the old version I was clinging to and let her bloom.